Case Study


JML is a world leader in consumer products sold through retail screen promotions and TV home shopping, selling goods across the kitchen, health and beauty, cleaning, home, pets and other categories. You’ll find a JML product in seven out of every ten UK homes.

THE CHALLENGE: JML sources hundreds of different products from manufacturers all over the world. Meeting the demands of home shopping channel and internet customers, including deliveries and returns, requires flexibility, fast reactions, attention to detail and the ability to cope with peaks and troughs.

THE SOLUTION: JML has operated its own warehouse and customer service complex at Tyne Dock for over a decade. The Port of Tyne provides tailored services such as devanning, high quality warehousing, pick and pack, despatch and onward logistics services, handling all of JML’s bulk distribution to stores across the UK.

THE OUTCOME: JML’ s container volumes have continued to climb rapidly over the past decade. All of its products come into the UK via South Shields and the move has helped the company reduce its cost base by 50%. Tyne Dock remains its only UK customer service centre.

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"I’ve come to realise there are a lot of parallels between JML and the Port of Tyne. As businesses we both have a comprehensive offering based on our clients’ needs, innovation and value, so customers don’t have to look elsewhere. The Port has listened and responded to our needs; we’ve cut our cost base in half."

Shaun Tebble, Chief Operations Officer, JML